The Curl Renaissance
Miss Jessie’s
Curls are a luxury that should be shown off
*Spec work at the University of Oregon
it’s time for a curl rebirth
Miss Jessie’s is a natural hair company that offers products for curly hair.
Research shows that only 6.4 % of women have always worn their curls since they were children.
Instead of waiting until they’re older to show them how to foster their natural hair, this campaign aims to communicate to young girls that curls are a badge of honor and should be embraced from a young age.
