MiOasis
MiO Energy
Brief: Make Mio the energy drink of choice for young 20-somethings, and motivate them to replace other caffeinated beverages with Mio Energy during summer of 2024.
*Spec work at the University of Oregon/ Student entry for The Young Ones ADC Competition
hydration as an experience
What it is: A pure replacement for sugar-filled energy drinks and sodas for the summer of ‘24
Placement: Found in busy summer areas, the Mioasis machine dispenses water and MiO to give Gen-Z control over hydration and energy
The fun part: After placing the machines in common summer areas, we would put them in unexpected places. Road trippers can experience a true oasis when they find Mioasis machines in the middle of nowhere—places like Route 66, the Trans-African Highway, or Highway 15 in Jordan. We wanted to utilize billboards to direct travelers to a pull-off area where they can hydrate and experience the true uniqueness of a Mioasis.
Art Director/Designer: Bri Rojas Copywriter: Brian Pinter Strategist: Maddie Langdon