Don’t Call Him Chicken.

*Spec work at the University of Oregon

expect the unexpected

Tamarelo, the first American tamarind liqueur brand, is one of the most versatile, sustainable spirits in the world. Positioning Tamarelo as the brand that “Brings a Unique Taste to the Table,” we created a series of ads that make the rooster from the packaging the face of the brand. We wanted to showcase the bold, adventurous, and vibrant aspects into a personality that our audience can resonate with.

Social Media

We created a mockup Instagram page to expand on the rooster’s personality and personify him even further. We named him T-Mello, the world’s favorite rooster.

Art Director: Bri Rojas | Designer: Sydney Johnson | Copywriters: Maya Darby, Margaret Morford | Strategists: Bri Rojas, Cody Pham Margaret Morford, Maya Darby